A first in the Indian TV industry

I may be wrong about this but yesterday I saw a show that was perhaps the first original idea in the Indian television industry. It was a show called Brand-e in the newly launched Times channel. Its an ad show, in which there is a segment called Flashback. Yesterday it featured the Bajaj bulb ad of 85 (jab main chota bachcha tha, badi shararat karta tha). Talked about what an impact it made, showed sound bytes of people across age, sex and socio-eco status who remember the jingle word to word and best of all traced what each of the models are doing what now. Good trip down memory lane.